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Marketing and Sales

Information on business management, including marketing, value-added agriculture, discounts, Facebook, Twitter, CSA, internet marketing, organic produce and beekeeping. Tips on choosing a pricing method and using direct mail.
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Consumer Trends for Farm Markets: Kombucha - Articles Articles

Consumer Trends for Farm Markets: Kombucha

乐动体育注册 Claudia Schmidt, Ph.D., Alicia N Anderson, MBA

Kombucha has become more popular in recent years. This article explores opportunities and considerations related to offering Kombucha in your farm market. More
Specialty Crop Tour for Young Growers - Italy
Specialty Crop Tour for Young Growers - Italy - Workshops Workshops
Journey with us through the Tyrol Region in Bolzano, Italy! More
Cork and Cellar - Virginia Winery Tour
Cork and Cellar - Virginia Winery Tour - Workshops Workshops

Cork and Cellar - Virginia Winery Tour

04/21/2020

Carlisle, PA

$160.00
Journey with us through Virginia as we visit and learn about local winery businesses and tasting rooms on this one-day tour. More
Digital and Social Media Marketing Webinar Series
Digital and Social Media Marketing Webinar Series - Workshops Workshops
$25.00
Farm and agribuisness owners are invited to join us for this informative webinar series on digital and social media marketing. More
Photo: michelangeloop/BigStockPhoto.com
Dairy Product Trends - Cheese - Articles Articles

Dairy Product Trends - Cheese

乐动体育注册 Sarah Cornelisse

This article provides a broad overview of cheese consumption trends and consumer preferences. More
Photo: Pixabay/silviarita
Dairy Product Trends - Ice Cream - Articles Articles
This article provides a broad overview of ice cream consumption trends and consumer preferences. More
Some 2019 Open Gate Farm Tour Bus Participants
Extension Coordinates Successful 2019 Lehigh Valley Open Gate Farm Tours - News News
Extension coordinated the 2019 Lehigh Valley Open Gate Farm Tours at nineteen farms/agricultural operations in Northampton and twenty-one farms/agricultural operations in Lehigh counties. More
Intern Mindy Beam and Glen Cauffman, owner of Pure American Naturals
Successful Summer Extension Entrepreneurship Internship '19 Completed - News News
Intern Mindy Beam, of Elverson, PA strategically worked with Pure American Naturals, Angora Goat/Mohair Farm in Perry County. More
Photo: Pixabay/Pezibear
Dairy Product Trends - Fluid Milk - Articles Articles
Whole, flavored, lactose-free and organic milk are increasingly desired by consumers as indicated by sales numbers of these milk types. Marketing to millennials with high incomes is one strategy to be considered. More
Source: pixabay.com
Agritourism in Pennsylvania 2019 Update - News News
According to the 2017 U.S. Census of Agriculture, the number of farm operators reporting income from agritourism in Pennsylvania has decreased slightly since 2012. More
bigstock photo/airdone
Keep Your Social Media Marketing Legal - Articles Articles

Keep Your Social Media Marketing Legal

Sarah Cornelisse, Nicole Cook

Social media has become invaluable for communication and marketing purposes. This article outlines some key legal aspects important in the use of social media for marketing purposes. More
Greater Leadership, Greater Impact - Effective Environmental Outreach
Greater Leadership, Greater Impact - Effective Environmental Outreach - Workshops Workshops
Learn how to implement trust among staff and stakeholders and evaluate the impact of your environmental outreach program. More
Photo: Switzerland Tourism
Alpine Cheese Immersion - Workshops Workshops
Experience Alpine cheesemaking at the source! More
Agricultural Diversification: Hemp and Beyond
Agricultural Diversification: Hemp and Beyond - Workshops Workshops
Learn about emerging markets and profit opportunities for your farm enterprise. Sponsorship opportunities available! More
Food For Profit: Marketing Your Food Product
Food For Profit: Marketing Your Food Product - Articles Articles

Food For Profit: Marketing Your Food Product

乐动体育注册 Luke LaBorde, Ph.D., Winifred W. Mc Gee

Marketing is more than advertising. It is everything you do to promote your business and your food products from the moment you conceive of a product to the point at which customers buy it. More
Building an Effective Display: Twilight Workshop at Gould’s Produce
Building an Effective Display: Twilight Workshop at Gould’s Produce - Workshops Workshops
The Gould family will give a tour of their facility, a history of their business and explain what makes them successful. More
Photo: Molly Berntsen
Next Level Sales: Improving Online Presence for Farmers - Workshops Workshops
A working session for farmers in western Pennsylvania to improve website and social media presence. More
Adding value takes countless forms.
Marketing Value Added Products - Articles Articles
Designing and implementing effective strategies for value-added marketing depends on significant effort. The tasks getting farm products to a consumer offer multiple opportunities to grow a business. More
Olga Krig / bigstockphoto.com
Marketing Your Value-Added Dairy Products - Articles Articles

Marketing Your Value-Added Dairy Products

乐动体育注册 Sarah Cornelisse

Marketing can be a challenging aspect of operating an artisan or farmstead dairy. Farmstead dairy processors must stay up-to-date on marketing factors including consumer trends, the competition, market outlets and pricing. More
Beyond the Trail: Craft Beverage Tasting Room - Leaders Class
Beyond the Trail: Craft Beverage Tasting Room - Leaders Class - Workshops Workshops
Learn how to make the most of your craft tasting room at this educational workshop. More
Strategies for Successful Selling
Strategies for Successful Selling - Workshops Workshops
Learn different strategies to improve your farm or food business skills. More
Cork and Cellar Michigan Tour
Cork and Cellar Michigan Tour - Workshops Workshops
Learn how to enhance your tasting room as we journey through Michigan! More
Cork and Cellar Wine Marketing Workshop
Cork and Cellar Wine Marketing Workshop - Workshops Workshops
Winery room owners, tasting room staff, and grape growers are invited to attend this workshop. More
Under the Ground
Under the Ground - Workshops Workshops

Under the Ground

05/01/2020

$100.00
Subscribe your agricultural business to better understand and enhance how you appear in the eyes of the customer. More
Mapping your demographics will help you spend your marketing budget wisely.
Marketing Research Basics: Identifying Your Target Market - Articles Articles
If you plan on direct marketing of your farm products, marketing research plays a crucial role in the development of a marketing strategy and plan. More
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